The brand:

A popular road trip planning app and website that had previously managed content marketing efforts in several different places and needed a new, cohesive content platform. 

The task:

We built the roadmap and strategy for Roadtrippers Magazine from its launch, including creating formats and franchises; growing and managing a roster of freelance contributors; assigning, editing, writing, and publishing daily and weekly articles; and selling and managing brand partnerships. In addition to articles, other content formats included YouTube videos, social media posts and reels, multiple weekly e-newsletters, lead generation guides, product-integrated trip guides, and more.