What We Do
Our team has combined decades of experience in full-funnel content creation, from article writing to video production, educational courses, and social media. We are journalists, strategists, marketers, and entrepreneurs. We’ve worked with magazines, startups, and established brands, and we are deeply embedded in the camping and travel industry.
Content Strategy Development & Execution
Struggling to figure out how content fits into your marketing plan? Let us help you…
- Create user personas and journeys based on your target demographics.
- Develop a content marketing playbook that addresses the user journey across your digital platforms.
- Work with your in-house marketing team to create campaign flows and editorial calendars that meet your top, middle, and bottom of funnel targets.
- Align your content marketing efforts with your sales and revenue targets.
Content Calendar Management
Do you have a content marketing strategy, but struggle with implementation? Let us help you…
- Use the existing strategy to establish content pillars and plan out your content calendar to align with business objectives.
- Plan, produce, and publish content across all your channels including website, social, and email.
- Support an internal team with content planning and development, or handle it all ourselves (with multiple approval points).
Asset Development & Management
Compelling, authentic, and engaging media is critical to marketing your brand. Let us help you develop an asset library. Let us help you…
- Coordinate the production of brand imagery, short-form video, long-form video, as well as portrait and landscape assets for all your marketing platforms.
- Work with talented and trustworthy creatives, experienced in the outdoors industry.
- Plan, organize, and repackage media assets to increase ROI across your channels.
Influencer Management
Working with the right influencers can help you reach new clients and grow your business. Working with the wrong influencers can hurt your brand reputation and waste valuable marketing dollars. Let us help you…
- Craft an influencer strategy that is tied to your business objectives.
- Find influencers that will craft creative, compelling, and memorable content.
- Establish clear deliverables and handle every step of the project from contract to publication.
Campaign Consulting & Development
Looking to stand out with your next big marketing push? We can help you make a big impact with monthly, seasonal, or annual content marketing campaigns. Our campaigns can include...
- Articles
- Lead generation guides
- Press releases
- Paid and unpaid partnerships
- Influencer marketing
- Affiliate marketing
- Email marketing
- Social media posts
Personalized Retainer Packages
Do you know exactly what you need help with on a month-to-month basis? We develop monthly retainer packages that are tailored to your unique content marketing needs. Packages may include...
- Articles
- Photography
- Video
- Social media assets
- …and more
If you don’t see the service you’re looking for here, we probably still offer it. Please get in touch.